Join us for an interactive session with Ken Phillips to discuss performance consulting and learning evaluation. After discussing the difference between trainer and performance consultant, Ken will engage us with his Capture Elusive Level 3 Data: The Secrets of Survey Design workshop.

To establish real credibility and prove value, you need to measure whether or not participants actually applied what they learned once they returned to their jobs (Level 3 evaluation). Unfortunately, measuring on-the-job behavior change is not something many learning and development professionals have much experience with. In this session, you will:

• Understand the difference between trainer and performance consultant roles.
• Examine techniques to identify client needs.
• Examine various sources for measuring Level 3 behavior and guidelines for selecting the best source.
• Analyze the common mistakes made by many learning and development professionals when creating Level 3 participant surveys.
• Discover 12 tips for overcoming these mistakes and capture data that demonstrates program value.

Ken Phillips, CPLP, is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 experience designing learning instruments and assessments and has authored more that a dozen published learning instruments. He regularly speaks to Association for Talent Development (ATD) groups and university classes. Since 2008, he has spoken at the annual ATD International Conference on topics related to measurement and evaluation of learning.