According to a 2009 ROI Institute research study, the number one thing CEOs would most like to see from their learning and performance investments is evidence of Level 4 business results. Yet according to the same study, only 8 percent of CEOs actually receive this type of information. So, why the big disconnect? Arguments offered up by some learning and development professionals include: Level 4 business results are too difficult to measure; the high probability of uncontrollable variables affecting business outcomes makes measuring business results meaningless; and that they are currently only conducting Level 1 and 2 evaluations so they can’t be expected to conduct Level 4s. While there may be an element of truth in each of these arguments, none is going to convince a single CEO that he or she shouldn’t expect to see evidence of business results from the company’s learning investments. So, what’s the solution? The short answer is: Provide CEOs with what they want.
In this session you will:
Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable.
Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 experience designing learning instruments and assessments and has authored more that a dozen published learning instruments. He regularly speaks to American Society for Training and Development (ASTD) groups and university classes. Since 2008, he has spoken at the annual ASTD International Conference on topics related to measurement and evaluation of learning.
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